MENUEngineering: WHAT IS IT?

Definition: 

Menu engineering is the study of profitability and popularity of menu items and where or how they should be placed within a menu to maximize profits.

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Did you know that just by removing

your $ signs off your menu can

increase your guest check by up to 8%? 

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Before you begin to engineer you menu to maximize profits you must first uncover the relationship between your food costs, sales price and item popularity.  Once you understand which items are the most profitable, how and where you place those items is crucial to maximize sales for those specific items.  Our team can help you uncover which of those items are the most profitable, which items can be enhanced to create better profitablility, which items may be profitable but have weak sales and what steps to take to increase those sales and which items may just be taking up space. 

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Learn About:

1. Menu Item Popularity

2. Menu Item Profitability

3. Decoy Effect

4. Best way to list items

5. Relationship between signs and symbols

6. Eye Movement Patterns

7. Best Product Placements

8. Descriptive labeling effects

9. Best use of Fonts, Colors, Effects, Spacing

10. Branding

11. Menu categories, items and size

12. Organization of the menu

13. Materials of the menu and how they matter

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Menu Engineering is a science that with a few minor tweaks can increase your guest check dramatically.

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For enhanced profitability see our eMenuPlus Solution....click here

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