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iTrueReview Business intelligence at your fingertips

A simple task goes a long way.

It might seem like a big task sometimes: when your business is full of people, your staff is missing a couple of members, those peak periods of business when no-one has enough time to even grab a drink for themselves, never mind a break. But if you keep on taking the iTrueReview tablet over to your guests, even when you’re almost too busy to remember, you’re going to continue to see amazing reviews and the opportunity to make great improvements.

Instant feedback: What does it means for your bottom line?

Because you – as a business owner – get to see the review as soon as it’s posted, you can use it as a source of information. If the ladies’ toilets are in a state, or the seasonal vegetable wasn’t cooked through, you can sort the problem out right then and there, ensuring that no other customer gets the same negative experience.

Business intelligence is one of the most important things you need for your business. Here are some important stats:

  • For every customer complaint, there are 26 other unhappy customers who have remained silent – Lee Resource

  • 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services

  • A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs

See more stats at

With those stats, the odds are in your favor by capturing that real time feedback.

Genuine reviews posted across the internet

When a customer pays with a card, there’s always a few seconds of time – maybe even a couple of minutes – where they’re sitting and waiting for the payment to go through. By handing them an iTrueReview tablet at the same time as taking their card, you can use that time to great effect. That customer’s reviews are posted at several different reputable review websites, which means that you’re using those few minutes to promote your business.

A promotional tool like no other, and it saves you time!

According to a Neilson global Study, more people trust and view online resources and word of mouth than any other marketing campaign you may throw money towards. With studies like that, its no coincidence that iTrueReview can help increase your foot traffic. The more experiences that are captured equates to more postings across the Internet highlighting your business and truly spreading out your guests word of mouth. That’s what can come from just the simple action of walking a tablet over to each table before the customers leave. Whether they say good or bad things, the more they say, the more customers will come.

Great staff motivation

We’ve all been to the restaurant where the food was amazing and the service mediocre. iTrueReview assists with each passing guest. If your staff suffer from motivation issues – or even if they don’t – a little praise from customers can go a long way to improving the working night. iTrueReview makes everyone feel better!Keep up with the promotions

Because iTrueReview also collates customer contact information – with their permission – you’re adding to a database every time you take a tablet over. Without any dull data entry or other boring administrative work.

Not only that, iTrueReview remembers your customers’ birthdays and sends out promotions that suit them, as and when appropriate. All great publicity work that would normally take a lot of organisation and work on your part. Except that you don’t have to do anything, except to get that tablet on those tables.

Control the damaging reviews on other sites

Because your customers have already given you a review on iTrueReview, we’re finding that they’re less likely to then go home and write another one on Yelp or Google. This way, not only do you know for sure that your reviews are genuine, but you’re less likely to suffer from lost ratings on those sites.

So, if you’re feeling as if iTrueReview is another heavy rock on your load for the night, just remember, it’s saving you time, money and giving you some amazing publicity and motivation, all in the space of a couple of minutes.

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