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How to enhance your business from within your business

Instant feedback and how to utilize it

It’s great that iTrueReview gives business owners immediate feedback, but like anything else, it’s not what you have, it’s what you do with it that counts.

Criticism comes in three categories: urgent, non-urgent, and unfair.


If there’s a problem in the kitchen or one of your servers is just not having a good night, your customers will let you know in their reviews. They are your eye-in-the-sky over your business, and you can use what they say to your advantage. No other customers will have to suffer the same way, as long as you deal with the urgent issues immediately.

You can deal with these immediately, because iTrueReview delivers your customer reviews right away, and you’ll be notified on your mobile phone or computer without any delay. So for feedback that draws your attention to urgent situations, iTrueReview gives you a far better chance of rectifying things than any of its nearest competitors.

Let’s face it, in today’s world you find out information in a number of ways. You can touch tables but not everyone shares their experiences or you can use comments cards, which may take some time to sift through, or perhaps are not legible or you find out days later on some online review site. iTrueReview offers the perfect solution.

It enables you to reply back to the customer leaving the feedback within minutes to either thank them for their business or to recover them from a perceived bad experience. By being timely, they might even return when they see how responsive you are to the problems they had.

Enhancing your BUSINESS

Customers that offer less urgent criticism may suggest issues with the foliage or décor of your business, or the style or variety of the menu, or even comments about the wine, or staff uniforms or … the list is endless.

They may not always suggest an alternative, but by drawing your attention to the things that they noticed (and didn’t like) you have a good chance of being able to work up a change if you think that’s appropriate.

What they think might not always work for your business, but if it’s a good, workable suggestion, and you can see the merits in it, why not give it a try?

If you’re taking other people’s offered ideas and making them work for you, it’s only manners to feed back to them about what you did, and whether it’s worked. Again, this is a great way to encourage them to return to your business when they otherwise might not have bothered.


You’re far less likely to get unfair reviews on iTrueReview, because only customers physically in your business can post a review. The odd person might show up who wouldn’t be happy even if they won millions on the lottery, but these are few and far between. If you do get one of these, and you feel what they say was truly unfair, you can rest assured that they only get a very short timeframe to place their review on the tablet, so there’s a limit to how much libel they can post.

iTrueReview looks after your business and it looks after your customers, giving you an opportunity to provide them with the best service possible. That’s what it’s all about.

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